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What to buy for a dog

Budgets and prices as of · details

Fourteen ideas for the dog's Christmas stocking: toys to chase and tug, festive treats and chews, then a coat, blanket or bed for the bigger present. Sorted under £10, under £20 and under £50. Read the safety box before wrapping.

Chosen by the What to Buy For team · updated 27 September 2026

What makes a good one

  • Something to do: a toy to chase, tug or stuff with food, sized so the dog cannot fit it wholly in its mouth.
  • A chew or treat that comes out of the day's food allowance, not on top of it.
  • One thing that lasts past Boxing Day: a washable blanket, a coat measured to the dog, or a bed.

Safe to give

  • Size toys to the dog. PDSA says the safest toy is one the dog can carry without holding the whole thing in its mouth, and to bin toys once parts can be bitten off.
  • Supervise chews and tug toys. PDSA advises watching any toy or chew and counting chews and treats in the daily food allowance, at no more than 10% of it.
  • Keep festive food out of the stocking. Dogs Trust lists chocolate (including tree decorations and advent calendars), grapes, raisins, sultanas, mince pies, Christmas pudding, cooked bones and xylitol, a sweetener in some sugar-free foods.
  • Mind the decorations. PDSA says poinsettia, mistletoe, holly and ivy can make pets poorly, and tinsel, small decorations, ribbon and sticky tape can cause blockages if swallowed.
  • If you think the dog has eaten chocolate, PDSA says not to wait for symptoms: call your vet or the Animal Poison Line straight away.

Under £10

today

KONG Classic, medium

A stuffable toy you can fill with part of the day's food, so Christmas morning takes longer. This listing is for medium dogs; choose the size the dog cannot fit wholly in its mouth.

Buyers like: Tough rubber that stands up to heavy chewers(10 of 13 reviews)

Petface Christmas Freddi plush

A festive plush with a built-in squeaker, small enough to sit beside something to chew. PDSA counts soft toys as supervised play, so put it away once stuffing starts to show.

Buyers like: Suits puppies and small dogs, who carry it about and cuddle it(6 of 13 reviews)

Chuckit Ultra Tug, medium

A 6.5 cm rubber ball on a rope handle, for tug games and long throws on Boxing Day walks. PDSA counts tug toys as supervised play, so keep it for games with you and put it away afterwards.

Buyers like: The rubber ball holds up to hard chewers for months(5 of 13 reviews)

KONG WildKnots bear, small/medium

A soft bear for small and medium dogs who like a toy to carry round the house. Check it for loose parts after each session and throw it away when it starts to come apart.

Buyers like: Outlasts most soft toys, though it is not indestructible(5 of 13 reviews)

Good Boy Christmas dog stocking

A ready-filled stocking with meaty treats and a soft toy, for anyone who would rather not assemble one. Count the treats as part of the day's food, as PDSA advises.

Buyers like: Dogs enjoy both the treats and the soft toy(2 of 7 reviews)

WHIMZEES Stix, size S (28)

A pack of 28 chew sticks in size S, so the stocking chew lasts well past Boxing Day. PDSA says to supervise any chew and count it within the daily food allowance.

Buyers like: Take some chewing rather than vanishing in one gulp(4 of 13 reviews)

Under £20

today

Chuckit Ultra Ball, medium (2)

Two rubber balls, 6.5 cm across, for Boxing Day walks. PDSA says a ball should be too big for the dog to fit wholly in its mouth, so size up for large breeds.

Buyers like: Survive dogs that shred tennis balls in minutes, often for months(9 of 13 reviews)

Always "on offer"25 of 25 days

KONG Floppy Knots elephant

A knotted rope toy dressed as an elephant, with minimal stuffing, for medium and large dogs. It suits dogs who carry toys about; keep it for play you can watch.

Buyers like: The rope inside helps it outlast ordinary plush toys(6 of 13 reviews)

Denzel's Christmas selection box

Six packs of Christmas dog treats in one box, easy to spread over the holidays rather than open at once. PDSA says treats and chews should stay under a tenth of the daily allowance.

Buyers like: Dogs polish these treats off happily(4 of 8 reviews)

Ancol Stormguard coat, medium

A fleece-lined coat with a chest protector that the listing says is waterproof. This one is 40 cm long for up to 65 cm girth; it runs small, so go up a size between sizes.

Buyers like: Keeps dogs dry and warm on wet winter walks(9 of 13 reviews)

LE SURE waterproof dog blanket

A washable fleece blanket, 80 by 100 cm, that the listing says is waterproof, so it can go on the sofa or in the car boot after a muddy walk.

Buyers like: Genuinely waterproof, so accidents do not soak through to the sofa or bed(9 of 13 reviews)

Under £50

today

Hugglepets Arctic Armour coat

A reflective, microfleece-lined coat with a zip opening for a harness, which the listing says is waterproof. This is X Small, 30 cm; on a narrow-chested dog a front leg can slip through the neck, so measure neck and chest.

Buyers like: Light to wear but still warm, thanks to the fleece lining(3 of 8 reviews)

Scruffs Chester box bed, medium

A box bed in the medium size for the bigger present. Dogs Trust suggests a quiet spot with a bed and fresh water for when the festivities get too much.

Buyers like: Soft and plush, with thick filling for a dog to sink into(8 of 13 reviews)

EHEYCIGA memory foam bed, large

The bigger present: a 91 by 68 cm bed with a thick memory foam base, raised sides and a removable, washable cover. Measure the dog lying stretched out before choosing the size.

Buyers like: Dogs take to it straight away and use it every day(4 of 8 reviews)

Skip these gifts

  • Skip
    Rawhide chews
    PDSA recommends steering clear: rawhide can break into large pieces that block the gut, and may carry bacteria or unsafe chemicals, particularly if imported.
  • Skip
    Bones and very hard chews
    PDSA says bones can break teeth or splinter and pierce the gut, and very hard chews can cause slab fractures of the teeth.

Sources: PDSA: dog-friendly toys; PDSA: how to train my dog not to chew my things; PDSA: dental disease in dogs (chews and daily allowance); PDSA: how to choose a safe ball for your dog; PDSA: how to have a pet-friendly Christmas; PDSA: chocolate poisoning in dogs; Dogs Trust: Christmas advice for dog owners.