{
 "schema": "whattobuyfor/v1",
 "type": "deals",
 "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/",
 "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days.json",
 "publisher": "What to Buy For",
 "method": "https://whattobuyfor.co.uk/how-we-build-a-basket/",
 "pricesAsOf": "2026-09-27T09:49:01.430Z",
 "priceNote": "Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on amazon.co.uk at the time of purchase will apply to the purchase of this product.",
 "affiliateDisclosure": "Links to Amazon are affiliate links. As an Amazon Associate we earn from qualifying purchases.",
 "title": "What to buy in Prime Big Deal Days",
 "eventDates": "6 and 7 October 2026",
 "answer": "Six shortlists for 6 and 7 October: your dog, your cat, a cold house, a first flat, Christmas gifts and stocking up. Each shows only products whose price sits at least 10% below their own median, or that carry an Amazon time-limited deal.",
 "published": "2026-09-27",
 "updated": "2026-09-27",
 "noindex": false,
 "expired": false,
 "howRealDealsAreSorted": [
  "Real deal today means this morning's price is at least 10% below the product's own median price over our daily checks, or Amazon is running a time-limited deal on it.",
  "A crossed-out price on its own never counts. Products where Amazon showed a discount of 10% or more at every one of our checks are counted separately as always \"on offer\", and they do not appear in these groups.",
  "Our daily checks began on 26 September 2026. The median test needs at least 7 of them for a product; an Amazon time-limited deal counts from the first check."
 ],
 "groups": [
  {
   "title": "For your dog",
   "intro": "Treats, beds, crates, walking gear, toys and grooming. Dog food is under stocking up.",
   "mode": "deal",
   "items": [
    {
     "asin": "B0GGGRHFCK",
     "name": "APPKER Cooling Mat for Large Dogs",
     "amazonTitle": "APPKER Cooling Mat for Large Dogs, 70 x 100cm Thick & Durable Dog Cooling Mat, Q-MAX>0.45, Double-sided Cooling Pet Pad, Washable Portable Dog Cooling Mat for Couch, Crate & Car - L",
     "brand": "APPKER",
     "image": "https://m.media-amazon.com/images/I/51N5GWjbQVL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0GGGRHFCK",
     "data": null,
     "price": {
      "amount": 12.99,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T03:18:38.485Z",
      "rating": 4,
      "ratings": 236,
      "boughtLastMonth": "200+",
      "categoryRank": {
       "position": 7,
       "category": "Dog Bed Mats"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B06ZYRTYRM",
     "name": "Amazon Basics Dog and Cat Food Feeder",
     "amazonTitle": "Amazon Basics Dog and Cat Food Feeder, Small",
     "brand": "Amazon Basics",
     "image": "https://m.media-amazon.com/images/I/41sr14gwceL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B06ZYRTYRM",
     "data": null,
     "price": {
      "amount": 9.3,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited Prime deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:38:43.036Z",
      "rating": 4.5,
      "ratings": 10711,
      "boughtLastMonth": "400+",
      "categoryRank": {
       "position": 2,
       "category": "Automatic Feeders for Dogs"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0HCN73VLD",
     "name": "2K 3MP Safeview Window Camera for Home Security",
     "amazonTitle": "2K 3MP Safeview Window Camera for Home Security, 2.4/5G WiFi Indoor Camera",
     "brand": "Elelink",
     "image": "https://m.media-amazon.com/images/I/518tu6WEmaL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0HCN73VLD",
     "data": null,
     "price": {
      "amount": 29.98,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T03:25:10.630Z",
      "rating": 4.5,
      "ratings": 23,
      "boughtLastMonth": null,
      "categoryRank": {
       "position": 9,
       "category": "Pet Cameras"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0FH58FFFP",
     "name": "Noerden Pawquench Pet Water Fountain",
     "amazonTitle": "Noerden Pawquench Pet Water Fountain, Ultra Quiet, 2L Capacity",
     "brand": "NOERDEN",
     "image": "https://m.media-amazon.com/images/I/21-ZEkNdWqL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0FH58FFFP",
     "data": null,
     "price": {
      "amount": 14.99,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "AVAILABLE_DATE",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T03:33:51.141Z",
      "rating": 3.8,
      "ratings": 6,
      "boughtLastMonth": null,
      "categoryRank": {
       "position": 9,
       "category": "Drinking Fountains for Dogs"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0FT7GCGW3",
     "name": "PICK FOR LIFE Waterproof Dog Blanket For Bed",
     "amazonTitle": "PICK FOR LIFE Waterproof Dog Blanket For Bed 97×190cm Reversible Sofa Cover",
     "brand": "PICK FOR LIFE",
     "image": "https://m.media-amazon.com/images/I/41T-UNLfNEL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0FT7GCGW3",
     "data": "https://whattobuyfor.co.uk/products/B0FT7GCGW3.json",
     "price": {
      "amount": 13.66,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:24:42.343Z",
      "rating": 4.5,
      "ratings": 95,
      "boughtLastMonth": "50+",
      "categoryRank": {
       "position": 4,
       "category": "Dog Bed Blankets"
      }
     },
     "buyersSay": {
      "method": "Our own summary of the reviews Amazon showed; each count is the number of reviews making the point.",
      "reviewsRead": 8,
      "readOn": "2026-09-27",
      "like": [
       {
        "text": "Wet paws, dribbles and accidents do not soak through to the bed",
        "count": 4
       },
       {
        "text": "Feels well made and good quality for the money",
        "count": 6
       },
       {
        "text": "Goes through the washing machine and comes out fine",
        "count": 3
       }
      ],
      "watchOutFor": []
     }
    },
    {
     "asin": "B0BKFQQ8QR",
     "name": "Hopidogie Dog Car Seat Cover 4-in-1",
     "amazonTitle": "Hopidogie Dog Car Seat Cover 4-in-1, 100% Waterproof Dog Hammock for Car Back Seat, Scratchproof Nonslip Back Bench Cover for Pets Machine Washable Durable Universal fits Trucks SUV",
     "brand": "Hopidogie",
     "image": "https://m.media-amazon.com/images/I/51l4nywCr0L._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0BKFQQ8QR",
     "data": null,
     "price": {
      "amount": 16.96,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:45:43.254Z",
      "rating": 4.6,
      "ratings": 1899,
      "boughtLastMonth": "1K+",
      "categoryRank": {
       "position": 3,
       "category": "Dog Car Seat Covers"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B01M8JT6FT",
     "name": "rabbitgoo Dog Harness Large Dog",
     "amazonTitle": "rabbitgoo Dog Harness Large Dog, No Pull Vest with Front Clip & Handle",
     "brand": "rabbitgoo",
     "image": "https://m.media-amazon.com/images/I/41mMZY1oxiL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B01M8JT6FT",
     "data": null,
     "price": {
      "amount": 16.12,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:26:03.262Z",
      "rating": 4.5,
      "ratings": 150220,
      "boughtLastMonth": "1K+",
      "categoryRank": {
       "position": 1,
       "category": "Dog Vest Harnesses"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0824LVH2C",
     "name": "NICREW Pet Heating Pad",
     "amazonTitle": "NICREW Pet Heating Pad, Temperature Adjustable, 45 x 40 cm, 55W Max, Khaki",
     "brand": "NICREW",
     "image": "https://m.media-amazon.com/images/I/41h4LYszJZL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0824LVH2C",
     "data": null,
     "price": {
      "amount": 20.39,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:45:42.806Z",
      "rating": 4.4,
      "ratings": 1563,
      "boughtLastMonth": "100+",
      "categoryRank": {
       "position": 3,
       "category": "Dog Bed Mats"
      }
     },
     "buyersSay": null
    }
   ],
   "emptyNote": null
  },
  {
   "title": "For your cat",
   "intro": "Treats, beds, scratchers, toys, grooming and carriers. Cat food and litter are under stocking up.",
   "mode": "deal",
   "items": [
    {
     "asin": "B0CC96YXR4",
     "name": "Soft-Sided Foldable Cat/Dog/Pet/Puppy Carrier Bag",
     "amazonTitle": "Soft-Sided Foldable Cat/Dog/Pet/Puppy Carrier Bag,Portable Pets Travel Carriers For Cats/Dogs/Pets With Shoulder Strap & Removable Mat,Durable Comfort Cat Basket Airline Approved(Black,Medium)",
     "brand": "Apuucse",
     "image": "https://m.media-amazon.com/images/I/51H2OZH6dEL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0CC96YXR4",
     "data": null,
     "price": {
      "amount": 10.77,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:27:30.044Z",
      "rating": 4.4,
      "ratings": 1203,
      "boughtLastMonth": "700+",
      "categoryRank": {
       "position": 1,
       "category": "Cat Soft-Sided Travel Carriers"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0D5YMG7C1",
     "name": "oneisall Automatic Cat Feeder with Stainless Steel Bowl",
     "amazonTitle": "oneisall Automatic Cat Feeder with Stainless Steel Bowl, 3.5L",
     "brand": "oneisall",
     "image": "https://m.media-amazon.com/images/I/41KsdNMzS3L._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0D5YMG7C1",
     "data": null,
     "price": {
      "amount": 29.99,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:48:25.630Z",
      "rating": 4.4,
      "ratings": 95,
      "boughtLastMonth": "400+",
      "categoryRank": {
       "position": 3,
       "category": "Automatic Feeders for Cats"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0C5HJSNHN",
     "name": "Petace Self Heating Cat Bed Pad",
     "amazonTitle": "Petace Self Heating Cat Bed Pad, 60 × 45 cm, Electric-Free Warmth, Non-Slip",
     "brand": "Petace",
     "image": "https://m.media-amazon.com/images/I/41xLFCaRvJL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0C5HJSNHN",
     "data": null,
     "price": {
      "amount": 11.99,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:25:37.739Z",
      "rating": 4.4,
      "ratings": 1402,
      "boughtLastMonth": "100+",
      "categoryRank": {
       "position": 4,
       "category": "Dog Bed Mats"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B07G3GVBV7",
     "name": "Amazon Basics Cat Scratching Post for Indoor Cats",
     "amazonTitle": "Amazon Basics Cat Scratching Post for Indoor Cats, Standard with Dangling Toy, 80 cm, Grey",
     "brand": "Amazon Basics",
     "image": "https://m.media-amazon.com/images/I/31-cygi2QmL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B07G3GVBV7",
     "data": "https://whattobuyfor.co.uk/products/B07G3GVBV7.json",
     "price": {
      "amount": 11.89,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited Prime deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:18:56.784Z",
      "rating": 4.6,
      "ratings": 16054,
      "boughtLastMonth": "2K+",
      "categoryRank": {
       "position": 1,
       "category": "Cat Scratching Posts"
      }
     },
     "buyersSay": {
      "method": "Our own summary of the reviews Amazon showed; each count is the number of reviews making the point.",
      "reviewsRead": 13,
      "readOn": "2026-09-27",
      "like": [
       {
        "text": "Tall enough for a grown cat to stretch right out while scratching",
        "count": 9
       },
       {
        "text": "Sturdy and stays upright even with heavy use",
        "count": 8
       },
       {
        "text": "Quick and easy to screw together",
        "count": 7
       }
      ],
      "watchOutFor": [
       {
        "text": "The base is on the light side, so a strong cat can tip it",
        "count": 2
       }
      ]
     }
    },
    {
     "asin": "B0GXTF5MWS",
     "name": "Cat Water Fountain for Drinking",
     "amazonTitle": "Cat Water Fountain for Drinking, 2.2L Automatic Pet Water Dispenser",
     "brand": "Nenozi",
     "image": "https://m.media-amazon.com/images/I/41xlcY8j5pL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0GXTF5MWS",
     "data": null,
     "price": {
      "amount": 13.59,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:48:26.840Z",
      "rating": 4.5,
      "ratings": 104,
      "boughtLastMonth": "1K+",
      "categoryRank": {
       "position": 3,
       "category": "Drinking Fountains for Cats"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B07VNR94MR",
     "name": "rabbitgoo Cat Harness and Lead Set",
     "amazonTitle": "rabbitgoo Cat Harness and Lead Set, Escape Proof Vest, Black",
     "brand": "rabbitgoo",
     "image": "https://m.media-amazon.com/images/I/41itFauN8aL._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B07VNR94MR",
     "data": null,
     "price": {
      "amount": 11.88,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T02:28:37.735Z",
      "rating": 4.2,
      "ratings": 50389,
      "boughtLastMonth": "600+",
      "categoryRank": {
       "position": 1,
       "category": "Cat Harnesses"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0DX1ZGN4L",
     "name": "Cat Toys",
     "amazonTitle": "Cat Toys, Smart Interactive Random Rolling Rechargeable Ball& 5 Holes Mat",
     "brand": "GoldenSun",
     "image": "https://m.media-amazon.com/images/I/513EPjt1J2L._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0DX1ZGN4L",
     "data": null,
     "price": {
      "amount": 18.99,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T03:39:22.234Z",
      "rating": 4.4,
      "ratings": 364,
      "boughtLastMonth": "50+",
      "categoryRank": {
       "position": 10,
       "category": "Toy Balls for Cats"
      }
     },
     "buyersSay": null
    },
    {
     "asin": "B0C4PH52MZ",
     "name": "CATISM Foldable Cat Window Bed Hammock up to",
     "amazonTitle": "CATISM Foldable Cat Window Bed Hammock up to 20 kg, Reinforced Window Perch with Strong Suction Cup, Washable, Breathable Fabric, Window Sill Holder, Cat Hammock (50 x 38 cm)",
     "brand": "CATISM",
     "image": "https://m.media-amazon.com/images/I/51RHeJAmJ9L._SL500_.jpg",
     "amazonUrl": "https://www.amazon.co.uk/dp/B0C4PH52MZ",
     "data": null,
     "price": {
      "amount": 21.24,
      "currency": "GBP",
      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
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      "checkedAt": "2026-09-27T09:49:01.430Z",
      "note": "Checked on Amazon UK that morning; the price at checkout on amazon.co.uk applies."
     },
     "availability": {
      "status": "IN_STOCK",
      "amazonMessage": null
     },
     "subscribeAndSave": null,
     "signal": {
      "label": "Limited time deal",
      "note": null,
      "basis": "Amazon deal badge"
     },
     "amazon": {
      "source": "amazon.co.uk",
      "recordedAt": "2026-09-27T03:03:26.580Z",
      "rating": 4.5,
      "ratings": 412,
      "boughtLastMonth": "100+",
      "categoryRank": {
       "position": 5,
       "category": "Reusable Dog Training Pads"
      }
     },
     "buyersSay": null
    }
   ],
   "emptyNote": null
  }
 ],
 "sections": [
  {
   "heading": "Dates, times and who can shop",
   "paragraphs": [
    "Prime Big Deal Days starts at 12:01am BST on 6 October 2026 and ends at 23:59 on 7 October, according to About Amazon UK. The event deals are for Prime members, and About Amazon UK says new customers can join Prime with a 30-day free trial if eligible."
   ]
  },
  {
   "heading": "How often these lists change",
   "paragraphs": [
    "Our price check runs once each morning, and the lists are rebuilt from it. A deal that starts later in the day shows here the next morning, if it is still running. Deals that start and end between two checks never show here."
   ]
  },
  {
   "heading": "Before the event",
   "paragraphs": [
    "About Amazon UK says members can set deal alerts on products or categories ahead of the event. For one product you are waiting for, an alert is quicker than a list that changes once a morning."
   ]
  },
  {
   "heading": "Buy now or wait for Black Friday?",
   "paragraphs": [
    "Some products show a different label: often on offer, but not today. That is a count from our own checks, not a forecast. Our buy now or wait page gathers them, with the Black Friday dates."
   ]
  }
 ],
 "children": [
  {
   "title": "What to buy in Prime Big Deal Days for Christmas gifts",
   "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/christmas-gifts/",
   "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/christmas-gifts.json"
  },
  {
   "title": "What to buy in Prime Big Deal Days for a cold house",
   "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-a-cold-house/",
   "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-a-cold-house.json"
  },
  {
   "title": "What to buy in Prime Big Deal Days for your cat",
   "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-your-cat/",
   "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-your-cat.json"
  },
  {
   "title": "What to buy in Prime Big Deal Days for your dog",
   "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-your-dog/",
   "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-your-dog.json"
  },
  {
   "title": "What to buy in Prime Big Deal Days for your first flat",
   "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-your-first-flat/",
   "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/for-your-first-flat.json"
  },
  {
   "title": "What to buy in Prime Big Deal Days for stocking up",
   "url": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/stock-up-essentials/",
   "json": "https://whattobuyfor.co.uk/deals/prime-big-deal-days/stock-up-essentials.json"
  }
 ]
}